Second Quarter Stats: April 1-June 30, 2008
The end of quarter at ActBlue is always exciting, as we continue to watch our numbers exponentially soar. Last quarter, we held a contest (the prize being only glory and bragging rights) for who could most closely estimate our front-page number at the stroke of midnight on the last day of the quarter. We all drastically underbid. I was told my bid was "very ambitious," (it was my first day at ActBlue, and as the new kid, I wanted to aim high), and I was actually nine thousand dollars shy of our quarterly total! This quarter's estimates were even more ambitious, but the real figures still surpassed our expectations.
As more campaigns boost their online fundraising efforts and supporters rev up for the race to November, the second quarter of 2008 brought in an unprecedented $13.6 million on ActBlue. This number is an increase of nearly 93% from the first quarter of the year.
| TOTAL CONTRIBUTIONS | |
| Q4 2007 (Oct. 1-Dec.31, 2007) | $5,581,770.40 |
| Q1 2008 (Jan.1-Mar.31, 2008 | $7,091,127.39 |
| Q2 2008 (Apr. 1-June 30, 2008) | $13,674,897.81 |
| Lifetime | $55,994,192.05 |
This second quarter number is impressive in comparison to the first quarter of 2008, but to truly see the strength of Democratic fundraising in the past few months, let's put these numbers in a broader context.
The above graph shows the significant fundraising jumps since ActBlue's inception in 2004. The spike at Q4 2006 resulted from the build-up to the 2006 election, during which Democrats gained a majority in Congress. As you can see when looking at 2007 and 2008, these numbers have steadily increased.
If you aren't blown away by this data yet, please look at the below graph. The segments in this graph represent the percentages that each quarter made up of ActBlue's lifetime fundraising total of over $55 million. Remarkably, Q2 2008 brought in 24% of the total amount of money ever raised on ActBlue. This second quarter was nearly as large as the first two years of ActBlue existence!
And now, saving the best for last: ActBlue donor numbers from the quarter. Democrats across the country should be extremely proud of these statistics, because it shows our party's commitment to (small "d") democracy.
| TOTAL DONORS | |
| Q4 2007 (Oct. 1-Dec.31, 2007) | 41,628 |
| Q1 2008 (Jan.1-Mar.31, 2008) | 54,918 |
| Q2 2008 (Apr. 1-June 30, 2008) | 65,089 |
| Lifetime | 422,427 |
The donor total from the second quarter of 2008 represents an 18.5% increase from the first quarter of the year, which shows that more Democrats are investing in candidates they believe in and are committed to changing the political landscape in Washington and in their home states.
As the number of donors skyrockets, we want the number of fundraising pages to soar as well. You can help us reach our goal of adding 10,000 new fundraising pages by Election Day by starting your own fundraising page and reaching out to your personal network to raise money for Democrats.
That's all for today. Tomorrow, we'll profile our top 10 candidates for the second quarter of 2008 by donors and dollars.
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